Concept / Branding / Design / Art Direction
Create a brand for a new 5 star ‘flashpacker’ hostel in a renovated department store in the centre of Liverpool.
The final brand was that of an old found graphic that was hand crafted, yet also had a gritty and modern feel. I took this tone further with brooding colours, textures and ripped paper that referenced the layered and torn flysheets of modern cities.
HOAX Liverpool was launched with great reviews and there is talk of expanding to London. Ultimately the brand will be able to change as things are revealed and added.