UX Design / Design / Art Direction
The project was to design a touch screen game for the OAG stand at World Routes, a major global aviation event held in 2013 in Las Vegas.
The first step was to come up with a fun game that was relevant to the company (a global aviation information and intelligence data source) so the idea of guessing routes and times using airport codes ticked all the boxes. The next stage was to plan how the game would work, how the points would be compiled and find ways to increase the difficulty through six levels. After the site map was done, I worked on the look of the game. Two options were developed: one a vintage Vegas style and the other based on contemporary betting sites. The latter design was chosen, but the spinning drums of a fruit machine were integrated with a more modern style.
Lots of work went into the UI of the game: we had decided not to have instructions so we had to make sure that the game had a natural flow and wasn’t boring. Little details, from the bar countdown to the rotating drum, had real world movement and all worked to make the game fun and good to look at.
The game was a great success, with many people trying to top the leader board at the event. It is also being rebuilt to work online with mouse and keyboard.